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About Mary Byers

Mary Byers helps associations gain clarity and focus through leadership conference training and facilitating strategic planning retreats, assisting task forces and work groups, and helping association staff and volunteers talk through tough issues.

Tiered Membership Model Results in Double-Digit Membership Growth

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Ralph Johnson, CEO of the Colorado Veterinary Medical Association (CVMA), laughed when I said that every association should be actively experimenting. Why the laughter? It […]

Does Your Research Create Momentum?

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If you’re going to spend money on research (and for the record, I think you should) make sure the results provide specific, actionable data to […]

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The Great Debate: Members vs. Customers

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Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. […]

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Planned Association Leaps

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Has your association stagnated? If so, it may be time for a “planned leap.” 

One of the truisms I’ve run across in my time as a […]

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Video: Tiered Pricing Coming to an Association Near You

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Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now.
 
The Colorado Veterinary […]

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Experimentation as Strategy

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According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched […]

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Make a Leap on Behalf of Your Association

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I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on […]

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Gaining Momentum with a 90-Day Sprint

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Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. […]

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Video: “Freemium” As Strategy

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How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]

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Video: Embracing Difficult Conversations

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Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward […]

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