About Mary Byers

Mary Byers helps associations gain clarity and focus through leadership conference training and facilitating strategic planning retreats, assisting task forces and work groups, and helping association staff and volunteers talk through tough issues.

Experimentation as Strategy

By |

According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched […]

Make a Leap on Behalf of Your Association

By |

I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on […]

Gaining Momentum with a 90-Day Sprint

By |

Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. […]

Video: “Freemium” As Strategy

By |

How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]

Comments Off on Video: “Freemium” As Strategy

Video: Embracing Difficult Conversations

By |

Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward […]

Comments Off on Video: Embracing Difficult Conversations

5 Ways to Prepare Yourself for Disruption

By |

Are you ready?

Ask yourself the tough questions. What if your primary revenue stream was cut in half? What if you lost your largest customer? What […]

Comments Off on 5 Ways to Prepare Yourself for Disruption

Video: Is Coaching or Career Development in Your Association’s Future?

By |

Join me for a conversation with Caroline Dowd-Higgins, Executive Director, Career and Professional Development for the Indiana University Alumni Association to learn how the organization […]

Comments Off on Video: Is Coaching or Career Development in Your Association’s Future?

Video: Tackling “technology” as strategy

By |

Moira Edwards, CAE, president, Ellipsis Partners, does a great job explaining the three ways technology supports association work. She also covers how to create an […]

Comments Off on Video: Tackling “technology” as strategy

Video: Magnetism as Strategy

By |

Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s […]

Comments Off on Video: Magnetism as Strategy

A re-post from Seth’s Blog: Closing the gate

By |

This post first appeared on Seth Godin’s Blog on April 19, 2016 and is shared here with permission.

Closing the gate

Sooner or later, tribes begin to […]

Comments Off on A re-post from Seth’s Blog: Closing the gate