According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched […]
I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on […]
Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. […]
How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]
Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward […]
Are you ready?
Ask yourself the tough questions. What if your primary revenue stream was cut in half? What if you lost your largest customer? What […]
Join me for a conversation with Caroline Dowd-Higgins, Executive Director, Career and Professional Development for the Indiana University Alumni Association to learn how the organization […]
Moira Edwards, CAE, president, Ellipsis Partners, does a great job explaining the three ways technology supports association work. She also covers how to create an […]
Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s […]
This post first appeared on Seth Godin’s Blog on April 19, 2016 and is shared here with permission.
Closing the gate
Sooner or later, tribes begin to […]