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Experimentation as Strategy

According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched […]

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Make a Leap on Behalf of Your Association

I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on […]

Gaining Momentum with a 90-Day Sprint

Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. […]

Video: “Freemium” As Strategy

How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]

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Video: Embracing Difficult Conversations

Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward […]

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5 Ways to Prepare Yourself for Disruption

Are you ready?

Ask yourself the tough questions. What if your primary revenue stream was cut in half? What if you lost your largest customer? What […]

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Video: Is Coaching or Career Development in Your Association’s Future?

Join me for a conversation with Caroline Dowd-Higgins, Executive Director, Career and Professional Development for the Indiana University Alumni Association to learn how the organization […]

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Video: Tackling “technology” as strategy

Moira Edwards, CAE, president, Ellipsis Partners, does a great job explaining the three ways technology supports association work. She also covers how to create an […]

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Video: Magnetism as Strategy

Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s […]

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A re-post from Seth’s Blog: Closing the gate

This post first appeared on Seth Godin’s Blog on April 19, 2016 and is shared here with permission.

Closing the gate

Sooner or later, tribes begin to […]

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