How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]
Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward […]
Are you ready?
Ask yourself the tough questions. What if your primary revenue stream was cut in half? What if you lost your largest customer? What […]
Join me for a conversation with Caroline Dowd-Higgins, Executive Director, Career and Professional Development for the Indiana University Alumni Association to learn how the organization […]
Moira Edwards, CAE, president, Ellipsis Partners, does a great job explaining the three ways technology supports association work. She also covers how to create an […]
Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s […]
This post first appeared on Seth Godin’s Blog on April 19, 2016 and is shared here with permission.
Closing the gate
Sooner or later, tribes begin to […]
What’s more important: the consensus that emerges as a result of strategic planning or the connections participants make with one another? Planning participants tell me it’s […]
62% of associations are experiencing flat or declining membership according to Sarah Sladek, CEO of XYZ University and author of Knowing Y: Engage the Next […]
“Great leaders think less about what they have to say and more about what they should ask.” — Mary Byers, CAE