race-cover-150pxRace for Relevance: 5 Radical Changes for Associations

How can your association prosper in the future? Find out in Race for Relevance: 5 Radical Changes for Associations. Race for Relevance provides a bold, no-nonsense look at the realities of today’s marketplace — and what it will take for associations to prosper tomorrow.

This is a book about fundamental changes in how we operate associations. It examines how to lead and manage organizations for the future and how to look at member markets, programs, and services.

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road-cover-150pxRoad to Relevance: 5 Strategies for Competitive Associations

Road to Relevance is the followup and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations. This book provides real insight into how to adapt the strategies to your organization’s circumstances so that you can execute them. Case studies, adaptable examples, and provocative questions are included throughout Road to Relevance to help you work through these strategies.

Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value that will guide you to competitive advantage.

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