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Tiered Membership Model Results in Double-Digit Membership Growth

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Ralph Johnson, CEO of the Colorado Veterinary Medical Association (CVMA), laughed when I said that every association should be actively experimenting. Why the laughter? It […]

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The Great Debate: Members vs. Customers

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Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. […]

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Planned Association Leaps

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Has your association stagnated? If so, it may be time for a “planned leap.” 

One of the truisms I’ve run across in my time as a […]

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Make a Leap on Behalf of Your Association

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I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on […]

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Gaining Momentum with a 90-Day Sprint

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Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. […]

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5 Ways to Prepare Yourself for Disruption

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Are you ready?

Ask yourself the tough questions. What if your primary revenue stream was cut in half? What if you lost your largest customer? What […]

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The Problem, Power and Promise of Past Presidents

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I attended two meetings this year in which I witnessed past-presidents—some of whom are retired and no longer even in the field—put the kibosh on […]

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Video: Do you have a succession plan in place?

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It’s happening: thousands of Baby Boomers are retiring each day, creating a multitude of opportunities in senior leadership in associations all over the country. (Personally, […]

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The Number of Volunteers Drops

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The number of volunteers across the United States was 62.6 million last year, or 25.4 percent, the Bureau of Labor Statistics reportedly recently. The volunteer […]

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Conversations Starters: Provoke Thought & Invite Discussions

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The following questions are great conversation starters as they provoke thought and invite in-depth discussion:

If our trends (membership, meeting attendance, etc.) continue as they have […]

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