by Mary Byers | Jan 27, 2021 | Blog, Relevant Thoughts, Strategies for Success
I’d like to add the word “hybrid” to the list of most overused pandemic-era words. (It’s right up there with “unprecedented” in my book.) Despite the overuse, it IS the word of the moment for associations—and I’d like to dig a little deeper into the concept. A hybrid...
by Mary Byers | Dec 16, 2020 | Blog, Relevant Thoughts, Strategies for Success
Member retention should be one of the key areas you and your association are focused on right now. Whether your members renew at the end of the year (i.e. now) or on an anniversary date, you must have a solid strategy—and it should be more deliberate and intentional...
by Mary Byers | Oct 28, 2020 | Blog, Radical Change, Relevant Thoughts
Harrison Coerver, my Race for Relevance co-author, is tracking recovery COVID-19 economic indicators. Here are a few: According to the International Air Transport Association, revenue per kilometers will still be 10% below where they were projected to be in 2025 in...
by Mary Byers | Jun 24, 2020 | Blog, Conversation Starters, Relevant Thoughts, Strategies for Success
What’s your North Star? It’s a question I’ve asked clients repeatedly over the last several months—and one I plan to continue asking. Polaris—the North Star—represents direction and purpose and finding one’s way. And finding a way is the work that so many association...
by Mary Byers | Apr 23, 2020 | Blog, Relevant Thoughts
My first association job was working for an international organization of funeral homes. My job included producing materials that members could buy for the families they served. “After the Loss” was a booklet I wrote about grief. I found a copy recently when I was...
by Mary Byers | Feb 26, 2020 | Blog, Relevant Thoughts, Strategies for Success
You’ve probably heard me say, “Collaboration is the new currency.” It’s how associations go further, faster. It’s how they extend their reach and influence. And it’s how they can gain momentum for initiatives that would take longer as a solo effort....
