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Tiered Membership Model Results in Double-Digit Membership Growth

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Ralph Johnson, CEO of the Colorado Veterinary Medical Association (CVMA), laughed when I said that every association should be actively experimenting. Why the laughter? It […]

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The Great Debate: Members vs. Customers

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Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. […]

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Planned Association Leaps

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Has your association stagnated? If so, it may be time for a “planned leap.” 

One of the truisms I’ve run across in my time as a […]

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Video: Tiered Pricing Coming to an Association Near You

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Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now.
 
The Colorado Veterinary […]

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Make a Leap on Behalf of Your Association

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I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on […]

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Gaining Momentum with a 90-Day Sprint

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Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. […]

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Video: “Freemium” As Strategy

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How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]

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Video: Embracing Difficult Conversations

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Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward […]

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Video: Is Coaching or Career Development in Your Association’s Future?

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Join me for a conversation with Caroline Dowd-Higgins, Executive Director, Career and Professional Development for the Indiana University Alumni Association to learn how the organization […]

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Video: Tackling “technology” as strategy

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Moira Edwards, CAE, president, Ellipsis Partners, does a great job explaining the three ways technology supports association work. She also covers how to create an […]

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