by Mary Byers | Jan 27, 2021 | Podcasts, Strategies for Success
Altman and McFarlane’s company, Tasio, uses cutting edge AI technology to predict who will and will not renew membership to help associations create low-cost engagement strategies for recruitment and retention.
by Mary Byers | Jan 27, 2021 | Blog, Relevant Thoughts, Strategies for Success
I’d like to add the word “hybrid” to the list of most overused pandemic-era words. (It’s right up there with “unprecedented” in my book.) Despite the overuse, it IS the word of the moment for associations—and I’d like to dig a little deeper into the concept. A hybrid...
by Mary Byers | Dec 16, 2020 | Podcasts, Strategies for Success
Paul Bellantone of the Promotional Products Association International took a two-month “extended vacation” from his role as President and CEO. He shares how he made it happen and what he learned about himself and his organization in the process....
by Mary Byers | Dec 16, 2020 | Blog, Relevant Thoughts, Strategies for Success
Member retention should be one of the key areas you and your association are focused on right now. Whether your members renew at the end of the year (i.e. now) or on an anniversary date, you must have a solid strategy—and it should be more deliberate and intentional...
by Mary Byers | Dec 3, 2020 | Blog, Conversation Starters, Strategies for Success
When a group of association consultants met via Zoom recently, they realized that what they are observing might be helpful to the association boards and staff charged with creating a way forward during an unexpected, turbulent time. Here’s their advice for 2021 and...
by Mary Byers | Nov 18, 2020 | Podcasts, Strategies for Success
Dave Will, a technology entrepreneur working with associations, has developed new technology that helps associations capture the voice of the member to improve member engagement with feedback and sentiment analysis.