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Video: “Freemium” As Strategy

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How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]

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Video: Embracing Difficult Conversations

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Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward […]

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Video: Magnetism as Strategy

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Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s […]

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Video: The Secondary Benefit of Strategic Planning

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What’s more important: the consensus that emerges as a result of strategic planning or the connections participants make with one another? Planning participants tell me it’s […]

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Video: Want to increase membership by 200%?

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62% of associations are experiencing flat or declining membership according to Sarah Sladek, CEO of XYZ University and author of Knowing Y: Engage the Next […]

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Video: How pageantry hurts association meetings

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Where is society moving that you and your members need to move? It’s a powerful question and one that your leaders should be asking regularly. […]

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Video: How do you engage younger members?

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How do you engage younger members—even though your governance favors (and rewards) longevity in volunteer leadership? That’s the dilemma Adrienne White-Faines faced as Executive Director […]

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Video: You Need a Video Strategy & Here’s Why …

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Your association needs a video strategy. Why? YouTube is now the second largest search engine and has over a billion users — almost one-third of […]

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Introducing: Association Strategy Circles

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Here is a special invitation for CEOs, COOs, and assistant executive directors to join me in Indianapolis four times in 2016 for Association Strategy Circles. We’ll […]

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Video: Reinvent Through New Programming

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The San Diego County Bar Association (SDCBA), like all law groups, is facing the fact that law school applications are the lowest they’ve been since […]

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