Has your association stagnated? If so, it may be time for a “planned leap.” 

One of the truisms I’ve run across in my time as a consultant is this: what we focus on expands. Consequently, where we put our time, effort and money as association leaders matters.

Some of my clients today are pursuing a planned leap to help ignite their association’s momentum. Leaps come in many shapes and sizes. Small. Big. Incremental. Some start as experiments designed to determine traction. Some start small with the intent to expand. Others are created in response to pressure from the market or the board. Others still are the outgrowth of the need to satisfy curiosity about what’s possible.

Some executives look before they leap. Others look to leap. If you’re in the latter group, here’s a “Leap List” to get you thinking and, perhaps, start an internal conversation about how a planned leap might ignite your association’s growth (however you define it):

  • Revenue
  • Brand
  • E-Commerce
  • Website
  • Staffing
  • Reserves
  • Membership
  • Assets
  • New product development
  • Research

P.S. Once you identify a leap, you can get further, faster by utilizing a 90-Day Sprint.


 Mary Byers, CAE, CSP, shares additional strategy starters for busy association professionals in her new online learning series titled, Momentum: Strategy Starters for Today’s Association Professional (powered by Elevate in partnership with CommPartners) at leadwiselearning.com. She is also the author of Race for Relevance: 5 Radical Changes for Associations.