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Video: Research It!

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Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various membership […]

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Guiding Principles Pave the Way

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The Kansas Medical Society (KMS) recently appointed a “Future Directions Task Force” — and did something I don’t see many associations doing: they grounded the […]

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Video: What’s Most Challenging to Today’s Associations?

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It doesn’t matter what field you’re in, associations are being challenged like never before. Doug Devitre interviewed me about what’s challenging associations most today—and more […]

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