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The Great Debate: Members vs. Customers

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Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. […]

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Planned Association Leaps

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Has your association stagnated? If so, it may be time for a “planned leap.” 

One of the truisms I’ve run across in my time as a […]

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Podcast: A Look at a For-Profit Association

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Join me and Larry Lynch, President, as we discuss the for-profit United States Personal Chef Association. Larry offers food for thought about the limitations of […]

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Guiding Principles Pave the Way

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The Kansas Medical Society (KMS) recently appointed a “Future Directions Task Force” — and did something I don’t see many associations doing: they grounded the […]

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