by Mary Byers | Apr 27, 2021 | Podcasts
Arianna Rehak, CEO of Matchbox Virtual Media, and her team coined the term “tribrid” to describe the three distinct categories of experiences when offering an event both in person and virtually in order to meet the needs of each unique audience.
by Mary Byers | Mar 12, 2021 | Blog, Conversation Starters, Strategies for Success
In 2012, Michigan farmers experienced a gut-punch: the worst year on record since 1925 due to a deep freeze. Apple growers picked only 10-15 percent of their normal crop. Tart cherry production dropped by a whopping 92 percent. Peaches, pears and plums had essentially...
by Mary Byers | Sep 3, 2020 | Blog, Strategies for Success
by Dave Coffaro President Franklin Roosevelt is credited with saying a smooth sea never made a skilled sailor. As optimistic as this tough times don’t last, but tough people do sentiment is, it doesn’t diminish the fact that many a sailor experiences acute queasiness...
by Mary Byers | Oct 10, 2017 | Blog, Conversation Starters, Strategies for Success
Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. Thus, the members vs. customers conversation. Matt Braun, Vice President, Client Services,...
by Mary Byers | Oct 3, 2017 | Blog, Conversation Starters, Strategies for Success
Has your association stagnated? If so, it may be time for a “planned leap.” One of the truisms I’ve run across in my time as a consultant is this: what we focus on expands. Consequently, where we put our time, effort and money as association leaders matters. Some of...
