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Audio: Innovation That Matters to Members

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Breathtaking—that’s the only word I can think of to describe what the Michigan Farm Bureau (MFB) is doing for members.

I advise associations to focus on […]

Using Auto Renewals to Enhance Retention

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What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And […]

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