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The Great Debate: Members vs. Customers

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Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. […]

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Video: Tiered Pricing Coming to an Association Near You

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Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now.
 
The Colorado Veterinary […]

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Video: Research It!

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Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various membership […]

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Video: What We Can Learn from Silicon Valley

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What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy, out this month. Corporate America has realized […]

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What’s in a Name? Change Offers Challenges and Opportunities

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What do you do if the nature of your association changes and the old name no longer suffices? The National Association of Insurance Women (International) […]

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