217-414-2989 mbyers@marybyers.com
AI and the Future of Your Associaton

AI and the Future of Your Associaton

There are two reasons I believe you should be thinking deeply about artificial intelligence: 1. “From the creation of the first mobile phone, it took 16 years before 100 million people were using them. The journey for Instagram to 100 million users was a time span of...
Disruptive Disruption

Disruptive Disruption

“We should be changing. We should be evolving. You can’t be around for sixty years and still be the same thing.” These words, spoken by WeightWatchers CEO Sima Sistani, apply to associations, too. We should be changing. We should be evolving. According to CNN...
The Great Resignation Association Style

The Great Resignation Association Style

You may have read about “The Great Resignation”— droves of employees quitting their jobs for new opportunities, to start their own businesses, or to avoid a long commute and/or a return to the office. Associations are not immune to this trend. According to workforce...
Deliberate Action Builds an Innovative Culture

Deliberate Action Builds an Innovative Culture

My recent original research about association innovation shows that highly innovative cultures don’t just happen: they are carefully and intentionally built. The graphic below illustrates the “Path of Resistance” to achieving a strong culture. The “easiest” component...