­

Video: “Freemium” As Strategy

By |

How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]

Comments Off on Video: “Freemium” As Strategy

Video: Magnetism as Strategy

By |

Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s […]

Comments Off on Video: Magnetism as Strategy

Creative Thinking Leads to a New Revenue Stream

By |

When funds grow tight for associations and their members, a little creative thinking can make a big difference. Take, for example, a new income-generating project […]

Comments Off on Creative Thinking Leads to a New Revenue Stream