by Mary Byers | Jun 28, 2017 | Blog, Strategies for Success, Videos
How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with Chris Urena and find out how the education team at the American Speech-Language-Hearing Association...
by Mary Byers | Sep 28, 2016 | Blog, Videos
Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s going to do it is so important. It’s also where technology can help. Identifying touch points...
by Mary Byers | Feb 25, 2014 | Blog, Strategies for Success
When funds grow tight for associations and their members, a little creative thinking can make a big difference. Take, for example, a new income-generating project in the works at the Indiana Dental Association that not only increases income for the association, but...