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Video: Do you have a succession plan in place?

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It’s happening: thousands of Baby Boomers are retiring each day, creating a multitude of opportunities in senior leadership in associations all over the country. (Personally, […]

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Video: Developing a Generational Communication Strategy

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Learn how the American Association of Orthodontists is embracing the AND strategy. I talked with Chris Vranas, executive director, to learn how his organization is […]

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Podcast: Streamline the Discussion on New Programs and Services

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Join me and Christine Eme, CAE, CMP, executive director, Eastern Association for the Surgery of Trauma as we discuss the decision package she uses with […]

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Video: Interview with Bryan Kelly of Association Mavens

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Bryan Kelly, host of Association Mavens and Aptify’s Director of Marketing, interviewed me recently about Road to Relevance: 5 Strategies for Competitive Associations. I never […]

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Podcast: A Look at a For-Profit Association

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Join me and Larry Lynch, President, as we discuss the for-profit United States Personal Chef Association. Larry offers food for thought about the limitations of […]

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Guiding Principles Pave the Way

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The Kansas Medical Society (KMS) recently appointed a “Future Directions Task Force” — and did something I don’t see many associations doing: they grounded the […]

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Conversation Starters: Technology

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Radical change starts with questions. Questions lead to conversations. And conversations unearth possibilities for your organization. Here are a few conversation starters to consider with […]

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Data Rules, Assumptions Drool: Keeping Your Email Marketing Relevant

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Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smart phones and tablets has […]

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Refreshing Your Association Meetings

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Meeting attendance has been on the decline for many associations. If yours is following the trend, it might be time to transform or refresh your […]

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Video: Using Video to Capture Takeaways from Speaker Presentations

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Join me for a conversation with Elaine La Chappelle, Assistant Director, Leadership Development for the Ontario Real Estate Association about how they are using video […]

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