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Video: Research It!

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Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various membership […]

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Video: What We Can Learn from Silicon Valley

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What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy, out this month. Corporate America has realized […]

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Using Auto Renewals to Enhance Retention

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What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And […]

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Video: Keep Your Organization Relevant with Research and Strategy

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I’m especially excited about this month’s interview since I’m a 25-year member of this organization. (Yes, I joined in kindergarten.) Stacy Tetschner, CAE, FASAE, is […]

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Video: Collaborate to Gain Influence

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As associations work to gain footing in the “new normal” (i.e. an environment that’s more competitive than ever before), collaboration is one way to increase […]

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Video: Governance Change via Suspension

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This month I interview Dr. Robert Meiches, CEO of the Minnesota Medical Association (MMA), about the organization’s decision to suspend its House of Delegates until […]

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Podcast: Streamline the Discussion on New Programs and Services

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Join me and Christine Eme, CAE, CMP, executive director, Eastern Association for the Surgery of Trauma as we discuss the decision package she uses with […]

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Conversations Starters: Provoke Thought & Invite Discussions

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The following questions are great conversation starters as they provoke thought and invite in-depth discussion:

If our trends (membership, meeting attendance, etc.) continue as they have […]

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