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Video: “Freemium” As Strategy

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How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with […]

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Video: The Secondary Benefit of Strategic Planning

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What’s more important: the consensus that emerges as a result of strategic planning or the connections participants make with one another? Planning participants tell me it’s […]

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Video: Innovation and Association Management

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Innovation and association management? At one time, these seemed mutually exclusive. However, today’s highly competitive, rapidly changing environment has made innovation in association management a […]

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Video: Do you have a succession plan in place?

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It’s happening: thousands of Baby Boomers are retiring each day, creating a multitude of opportunities in senior leadership in associations all over the country. (Personally, […]

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Video: Research It!

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Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various membership […]

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Video: What We Can Learn from Silicon Valley

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What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy, out this month. Corporate America has realized […]

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Video: Developing a Generational Communication Strategy

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Learn how the American Association of Orthodontists is embracing the AND strategy. I talked with Chris Vranas, executive director, to learn how his organization is […]

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Auto Renewals: Planning for Success

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Moving to auto renewal can be as easy as clicking an option in your association management software and setting up the messages designed to lead […]

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Using Auto Renewals to Enhance Retention

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What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And […]

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Video: Keep Your Organization Relevant with Research and Strategy

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I’m especially excited about this month’s interview since I’m a 25-year member of this organization. (Yes, I joined in kindergarten.) Stacy Tetschner, CAE, FASAE, is […]

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