by Mary Byers | Jun 27, 2018 | Blog, Strategies for Success, Videos
Capture and repurpose! Those two words sum up the backbone of a purposeful content creation strategy. You’ve gotten your speakers to your meeting. Why not take a minute to capture a quick interview with them? The resulting recording can be used in newsletters, on your...
by Mary Byers | Sep 27, 2017 | Blog, Strategies for Success, Videos
Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now. The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read...
by Mary Byers | Jul 27, 2016 | Blog, Videos
What’s more important: the consensus that emerges as a result of strategic planning or the connections participants make with one another? Planning participants tell me it’s both. Something special happens when you bring people together to chart a course for...
by Mary Byers | Feb 24, 2016 | Blog, Strategies for Success, Videos
How do you engage younger members—even though your governance favors (and rewards) longevity in volunteer leadership? That’s the dilemma Adrienne White-Faines faced as Executive Director and CEO of the American Osteopathic Association. Though the association is over...
by Mary Byers | Jan 27, 2016 | Blog, Strategies for Success, Videos
Your association needs a video strategy. Why? YouTube is now the second largest search engine and has over a billion users — almost one-third of all people on the Internet. Every day people watch hundreds of millions of hours on YouTube. The platform reaches...