by Mary Byers | Feb 24, 2016 | Blog, Strategies for Success, Videos
How do you engage younger members—even though your governance favors (and rewards) longevity in volunteer leadership? That’s the dilemma Adrienne White-Faines faced as Executive Director and CEO of the American Osteopathic Association. Though the association is over...
by Mary Byers | Jan 27, 2016 | Blog, Strategies for Success, Videos
Your association needs a video strategy. Why? YouTube is now the second largest search engine and has over a billion users — almost one-third of all people on the Internet. Every day people watch hundreds of millions of hours on YouTube. The platform reaches...