I spoke with Leslie Wiernik, CSRP, executive director of the National Association of Subrogation Professionals about how NASP collaborates. From basic booth swaps and comp conference registrations, to more complex cross-marketing opportunities like joint memberships, co-sponsored educational initiatives (webinars), writing for each other’s publications, sponsorships, and speaking opportunities, the organization is partnering with a host of other associations in the insurance industry. Check out the video for more specifics (including information about a “test drive” membership) — and perhaps some ideas for your group.
Video: Collaboration as Strategy
About the Author: Mary Byers
Mary Byers helps associations gain clarity and focus through leadership conference training and facilitating strategic planning retreats, assisting task forces and work groups, and helping association staff and volunteers talk through tough issues.
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