How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with Chris Urena and find out how the education team at the American Speech-Language-Hearing Association used 15 free webinars over 15 months to increase participation — and produced more than $400,000 in revenue from the sale of other learning products!
Video: “Freemium” As Strategy
About the Author: Mary Byers
Mary Byers helps associations gain clarity and focus through leadership conference training and facilitating strategic planning retreats, assisting task forces and work groups, and helping association staff and volunteers talk through tough issues.
- September 27th, 2017|0 Comments
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