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Video: “Freemium” As Strategy

How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with Chris Urena and find out how the education team at the American Speech-Language-Hearing Association used 15 free webinars over 15 months to increase participation — and produced more than $400,000 in revenue from the sale of other learning products!

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