Where is society moving that you and your members need to move? It’s a powerful question and one that your leaders should be asking regularly. Though members may not like what they hear, part of your value to them is inviting (and sometimes forcing) them to be flexible and mobile and to help them navigate a changing environment.

Navigating change is what Jeff Hurt, EVP of Education and Engagement, Velvet Chainsaw Consulting helps clients do. Jeff advocates for transformation in association meetings, noting, “people are tired of pageantry, performance and production.” Instead they are looking for community and participation in meetings. Many associations have governance that’s holding back meetings and tollbooths that keep progress from happening. Listen to our interview and challenge your thinking in in just eight minutes!