Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s going to do it is so important. It’s also where technology can help. Identifying touch points — and developing a strategy to systematically deliver on them — is essential to extending your reach and keeping renewal rates up.
This month I talked to Joy Duling, the genius behind MemberMagnetism.com, about growing your membership without marketing. Joy addresses the role of magnetism and how it simplifies recruitment and retention efforts. You’ll see how she’s adapted for-profit magnetism strategies on behalf of her association clients and how you can too. Plus, she offers a couple of freebies for Associations Today viewers!