62% of associations are experiencing flat or declining membership according to Sarah Sladek, CEO of XYZ University and author of Knowing Y: Engage the Next Generation Now. That’s a scary statistic! Are you going to let this happen to your organization or are you rolling up your sleeves and working to prevent it?
 
In this month’s interview, Sarah shares how the Marine Retailers Association of the Americas not only reversed a declining membership but increased by 200%! The irony is that focusing on young professionals reenergized the entire organization.