Blog
AI and the Future of Your Associaton
There are two reasons I believe you should be thinking deeply about artificial intelligence: 1. “From the creation of the first mobile phone, it took 16 years before 100 million people were using them. The journey for Instagram to 100 million users was a time span of...
Disruptive Disruption
“We should be changing. We should be evolving. You can’t be around for sixty years and still be the same thing.” These words, spoken by WeightWatchers CEO Sima Sistani, apply to associations, too. We should be changing. We should be evolving. According to CNN...
When Barbie Met Associations
Did you know that associations got the Teen Talk Barbie recalled?!? (Yes, that pink font is for Barbie!) According to an article in Forbes, “In 1992, when Teen Talk Barbie told young girls, ‘Math class is tough!,’ the National Council of Teachers of Mathematics as...
Harness the Power of a 90-Day Sprint
How much work could you get done on a major initiative if you set aside 90 days to work on it? The above is a question I like to ask association teams. Though it’s not likely you’ll be able to totally clear your calendar, think about the power of being able to...
Don’t Be a Southwest!
Southwest Airlines’ meltdown over the holiday season was inevitable. According to Captain Casey Murray, president of the Southwest Airlines Pilots Association, “We’ve been having these issues for the past 20 months,” he told CNN. “We’ve seen these sorts of meltdowns...
How Associations Collaborate with Companies Needs to Change
Here’s a cold, hard truth: companies no longer need associations to reach members. Now they can create and share their own content via blogs and e-newsletters, cultivate an audience via social media and other channels, and present educational information outside of...
More Of/Less Of
Have you heard of MOLO? It’s a concept I learned about from Tony Jeary through his book Leverage: A Leader’s Answer to Extraordinary Results. MOLO stands for “More of/Less of” and is a thought process that helps us quickly identify what is helping us move toward our...
“For Now” or “Forever”?
Fewer meeting attendees. Membership non-renews. Higher virtual attendance. A more global reach. Which of these trends are “for now” and which are “forever”? In January of this year, the Consumer Technology Association held its first in-person CES (previously known as...
More Turbulence Ahead
I’ve been watching social media posts about the state of the travel/hospitality industry. Here are some recent posts from this week (without attribution to protect privacy): Last summer, we checked into a major brand hotel we have used many times with no issues. Went...