by Mary Byers | Apr 22, 2015 | Blog, Strategies for Success, Videos
Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various membership segments? Hoped to understand why members leave? If so, it may be time to invest in research. Over the years,...
by Mary Byers | Apr 8, 2014 | Blog, Strategies for Success
The Kansas Medical Society (KMS) recently appointed a “Future Directions Task Force” — and did something I don’t see many associations doing: they grounded the process with guiding principles. Founded on February 10, 1859, KMS hasn’t had...
by Mary Byers | Mar 7, 2014 | Blog, Videos
It doesn’t matter what field you’re in, associations are being challenged like never before. Doug Devitre interviewed me about what’s challenging associations most today—and more importantly, how they can respond. Here’s the interview:
