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What We Can Learn from Coca-Cola

What We Can Learn from Coca-Cola

James Quincey, CEO of Coca-Cola, has killed off nearly half of his company’s 400 brands, including Tab, Odwalla smoothies and Zico coconut water. Why? These 200 brands represented only 2% of sales. As interest in full-sugar soft drinks wanes, Quincey faces the...
Is It Time to Retire Generational Labels?

Is It Time to Retire Generational Labels?

In an opinion letter in The Washington Post Philip Cohen, a sociology professor at the University of Maryland, College Park, shared that 150 demographers recently wrote to the Pew Research Center asking them to stop promoting the use of generation labels. Cohen wrote,...
Houses of Worship Are in a Race for Relevance Too

Houses of Worship Are in a Race for Relevance Too

A recent Gallup poll found that fewer than half of American adults belonged to a house of worship, compared with 70% in 1999. If you run a house of worship, this is obviously concerning. The “Nones” (those who describe their religious identification as “nothing” or...