by Mary Byers | Nov 9, 2022 | Blog
Here’s a cold, hard truth: companies no longer need associations to reach members. Now they can create and share their own content via blogs and e-newsletters, cultivate an audience via social media and other channels, and present educational information outside of...
by Mary Byers | Sep 14, 2022 | Blog
Have you heard of MOLO? It’s a concept I learned about from Tony Jeary through his book Leverage: A Leader’s Answer to Extraordinary Results. MOLO stands for “More of/Less of” and is a thought process that helps us quickly identify what is helping us move toward our...
by Mary Byers | Jul 13, 2022 | Blog
Fewer meeting attendees. Membership non-renews. Higher virtual attendance. A more global reach. Which of these trends are “for now” and which are “forever”? In January of this year, the Consumer Technology Association held its first in-person CES (previously known as...
by Mary Byers | Jan 11, 2022 | Blog
James Quincey, CEO of Coca-Cola, has killed off nearly half of his company’s 400 brands, including Tab, Odwalla smoothies and Zico coconut water. Why? These 200 brands represented only 2% of sales. As interest in full-sugar soft drinks wanes, Quincey faces the...
by Mary Byers | Nov 17, 2021 | Blog
In an opinion letter in The Washington Post Philip Cohen, a sociology professor at the University of Maryland, College Park, shared that 150 demographers recently wrote to the Pew Research Center asking them to stop promoting the use of generation labels. Cohen wrote,...
