by Mary Byers | Jan 11, 2022 | Blog
James Quincey, CEO of Coca-Cola, has killed off nearly half of his company’s 400 brands, including Tab, Odwalla smoothies and Zico coconut water. Why? These 200 brands represented only 2% of sales. As interest in full-sugar soft drinks wanes, Quincey faces the...
by Mary Byers | Nov 17, 2021 | Blog
In an opinion letter in The Washington Post Philip Cohen, a sociology professor at the University of Maryland, College Park, shared that 150 demographers recently wrote to the Pew Research Center asking them to stop promoting the use of generation labels. Cohen wrote,...
by Mary Byers | Oct 27, 2021 | Blog
A recent Gallup poll found that fewer than half of American adults belonged to a house of worship, compared with 70% in 1999. If you run a house of worship, this is obviously concerning. The “Nones” (those who describe their religious identification as “nothing” or...
by Mary Byers | Sep 24, 2020 | Blog, Conversation Starters, Strategies for Success
Humans love certainty. And we love to plan and decide and strategize when we are certain about the facts, the future and our assumptions. But what about decision making in times of uncertainty? The reality is there is no such thing as 100% certainty. In order to make...
by Mary Byers | Dec 18, 2019 | Blog, Conversation Starters, Radical Change, Strategies for Success
By David Fry, President, Effective Advancement Strategies If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival for most all membership associations these days....