by Mary Byers | Jul 29, 2021 | Blog
Have you heard your board talking about “going back to the way things used to be?” If so, don’t let them! The pandemic accelerated trends that have been challenging associations for years. It also created a sense of urgency and provided a tailwind for needed change....
by Mary Byers | Jul 14, 2021 | Podcasts
How can market research help your association develop strategy for innovation? Listen in as we share conversations and case studies around this very important topic with my guests Joe Skeel, Executive Director of the Indiana State Bar Association, Stephanie Mercado,...
by Mary Byers | Sep 24, 2020 | Blog, Conversation Starters, Strategies for Success
Humans love certainty. And we love to plan and decide and strategize when we are certain about the facts, the future and our assumptions. But what about decision making in times of uncertainty? The reality is there is no such thing as 100% certainty. In order to make...
by Mary Byers | Sep 3, 2020 | Blog, Strategies for Success
by Dave Coffaro President Franklin Roosevelt is credited with saying a smooth sea never made a skilled sailor. As optimistic as this tough times don’t last, but tough people do sentiment is, it doesn’t diminish the fact that many a sailor experiences acute queasiness...
by Mary Byers | Jan 23, 2018 | Blog, Conversation Starters, Strategies for Success, Videos
I spoke with Leslie Wiernik, CSRP, executive director of the National Association of Subrogation Professionals about how NASP collaborates. From basic booth swaps and comp conference registrations, to more complex cross-marketing opportunities like joint memberships,...
