by Mary Byers | Mar 25, 2015 | Blog, Strategies for Success, Videos
What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy, out this month. Corporate America has realized the value of selling “membership” and in many cases, is doing it better than associations. I...
by Mary Byers | Dec 29, 2014 | Blog, Strategies for Success
Moving to auto renewal can be as easy as clicking an option in your association management software and setting up the messages designed to lead members through the renewal process or as complicated as trying to sell the concept to volunteer leaders reluctant to...
by Mary Byers | Dec 18, 2014 | Blog, Strategies for Success
What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And all are benefiting as a result. Author and association consultant Seth Kahan recently hosted a summit on...
